Social media analysts are responsible for creating and maintaining a company's presence on social media sites, which include Facebook, Twitter, as well as any company blogs. Analysts are in charge of increasing the overall exposure of a company through search engine optimization (SEO) and by finding ways to use these keywords in marketing strategies employed by their company. They also monitor emerging social media tools to see how they can be incorporated into a company's business, marketing, and public relations strategies.
Social media analysts use their creativity and marketing skills to help generate brand awareness, sales, and promote customer service through social media networks. An analyst will study trends in social media, research popular social media platforms, study emerging social media tools, and observe how often those platforms and tools are used.
For new businesses, social media analysts will study the audience that the business is attempting to reach and offers them plans on how social media will work best for them and their business model. Analysts may write up reports for clients and team members to show them the strategies available to them. They may also alert clients about any potential problems or concerns that may arise.